The term Augmented Reality (AR) has become more widely used in advertising and marketing nowadays. It is also predicted to be one of the hottest trends in digital marketing this year. So, what AR really is? And how can it help businesses reach a whole new level of customer experience? According to Techopedia, AR is … Continue reading Examples of AR marketing that will inspire you
When talking about AI in Digital Marketing, most people would think about RankBrain, a machine learning Google has been using to understand keywords and measure searchers' satisfaction. However, the potential of AI in Digital Marketing is beyond that. Today's article will name two examples of how marketers can incorporate AI technology into their strategies. One-to-one … Continue reading How AI is revolutionalising Digital Marketing
When talking about web analytics tools, most people would probably think of the giant Google Analytics. In fact, there are numerous options out there that are available for free or at low costs. One of which is Yandex Metrica, a free web analytics tool that has received lots of praises from marketers and SEO specialists. … Continue reading Yandex Metrica: A Google Analytics alternative?
What's old is new again in marketing. In many countries, 2017 was considered a breakout year for podcasts. Nearly 68 million America listen to podcasts on a monthly basis, according to Entrepreneur. In Australia, the ABC Podcast Research 2017 found that over half of Australians aged 18-75 claimed to have tried listening to podcasts. With … Continue reading Podcasting is making a comeback?
As direct as image but much more fun. As engaging as video but way less time-consuming (and a lot cheaper). What is that brilliant content format? Yes, you're right. It's GIF! GIF is really nothing new but it has become more popular than ever. You see memes, animals, celeb and politicians moments GIF floating around all … Continue reading GIF marketing – Why not?
In this week's lesson, there is a video where Matt Cutts explains to us how Google Search works. He mentions that it would try to match the words in your search query to the words on a page. But in 2018 is Google still working that way? The answer is No. There is an innovation … Continue reading Stop worrying about Keywords. Start thinking about Topics
Before discussing today's topic, I want to tell you a story of my friend Amelie. I met Amelie when I was studying exchange in Aarhus, Denmark. She loves traveling, whenever she has a break from school she always takes her backpack and goes traveling around Europe. Last November, when we had a one-week break, she went … Continue reading Visit Norway case study: Why User Experience is not just a buzzword
With Linkedin has finally introduced video for sponsored content, we can see that video marketing isn't losing its momentum in 2018. In fact, it is predicted to keep going strong for the next couple of years. According to Cisco, by 2021 82% of Internet traffic will be video. A really impressive number! Online video has … Continue reading Video Bandwagon: Jump on or not?
Google is now experimenting with showing answers without any additional search results for calculator, unit converter, and local time. Danny Sullivan of Google said on his Twitter Here are a few examples Date Time Although this change is still considered an experiment, there have been many debates over it. Among those who have raised their … Continue reading Google displaying answers without search results [Updated – 21.3.18]
You want to learn about Google Analytics by yourself but have no idea where to start? The huge amount of information about this tool available online makes you feel totally lost and confused? I absolutely understand if you face this problem because I do too. So I decided to write about my experience of learning Google … Continue reading Google Analytics – Where to start?