With Linkedin has finally introduced video for sponsored content, we can see that video marketing isn’t losing its momentum in 2018. In fact, it is predicted to keep going strong for the next couple of years. According to Cisco, by 2021 82% of Internet traffic will be video. A really impressive number!
Online video has taken the content and digital marketing world by storm over the past few years, according to the statistics shared by Hubspot. It has proved to marketers that it’s a very powerful and effective tool to communicate your brand story, value, and build relationships with customers. So now the question is: Should all businesses jump on the video bandwagon?
I would say ‘YES! Consider it!’. Video marketing can bring a lot of benefits to your businesses, simply because consumers love it, search engines love it, and you will also love it as well. You can find a list of benefits video marketing can bring to businesses here.
HOWEVER, for video marketing to be successful I believe it needs to fit into businesses goals, target market, and customers’ behaviour. In short, businesses should not jump on making video just for video’s sake.
With more and more businesses employ video marketing, it’s hard not to feel tempted to enter this game. If video is the most suitable format for your content to achieve the marketing goals and reach out your target customers then go ahead. But if it’s not relevant or your content works better on text or image, I don’t find a reason to forcibly pursue it.
What is your thought on this issue? Do you think businesses should now pursue video marketing to keep up with the trend or not?
Let me know in the comment below!
And have a nice day! xoxo