The term Augmented Reality (AR) has become more widely used in advertising and marketing nowadays. It is also predicted to be one of the hottest trends in digital marketing this year. So, what AR really is? And how can it help businesses reach a whole new level of customer experience?
According to Techopedia, AR is a type of interactive, reality-based display environment that takes the capabilities of computer generated display, sound, text and effects to enhance the user’s real-world experience. A bit abstract? Let’s have a look at the 5 most inspiring AR marketing examples to see how it can be implemented into marketing mix.
Many may have heard of this cool AR app developed by IKEA to help online customers visualise how items might look in their homes. With this app, the company is now able to simplify and fasten the customer journey of those who shop online by allowing them to go from researching products to purchasing them in just a few steps, without having to visit a showroom.
Snapchat has recently launched ‘Shoppable AR’ to its AR lenses. Marketers are now able to include a button in their sponsored Lens that lead users to their websites, promotional videos or app pages. With this new feature, Snapchat aims to attract marketers by providing them an opportunity to seamlessly drive engagement.
Want to find the best match foundation shade but don’t have time to visit a store? Sephora Virtual Artist gives you a solution for that. This AR app offers you a 3D makeup live experience, as you are now able to try on lip, eye, and face makeup right at home.
Implementing AR into marketing mix indeed helps businesses improve customer engagement, by allowing them to provide more information about products/ services to customers. It also lets businesses speed up customer journey, as customers are now able to do research, make choices and complete transactions faster.
At the same time, by utilising AR technology businesses can interact with their customers in a more innovative and immersive way, give your brands an ‘exciting’ personality, and get people talk about you.
What do you think about the future of AR in digital marketing?
Let me hear your thoughts in a comment below. 🙂