What's old is new again in marketing. In many countries, 2017 was considered a breakout year for podcasts. Nearly 68 million America listen to podcasts on a monthly basis, according to Entrepreneur. In Australia, the ABC Podcast Research 2017 found that over half of Australians aged 18-75 claimed to have tried listening to podcasts. With … Continue reading Podcasting is making a comeback?
With Linkedin has finally introduced video for sponsored content, we can see that video marketing isn't losing its momentum in 2018. In fact, it is predicted to keep going strong for the next couple of years. According to Cisco, by 2021 82% of Internet traffic will be video. A really impressive number! Online video has … Continue reading Video Bandwagon: Jump on or not?