When talking about web analytics tools, most people would probably think of the giant Google Analytics. In fact, there are numerous options out there that are available for free or at low costs. One of which is Yandex Metrica, a free web analytics tool that has received lots of praises from marketers and SEO specialists. … Continue reading Yandex Metrica: A Google Analytics alternative?
In this week's lesson, there is a video where Matt Cutts explains to us how Google Search works. He mentions that it would try to match the words in your search query to the words on a page. But in 2018 is Google still working that way? The answer is No. There is an innovation … Continue reading Stop worrying about Keywords. Start thinking about Topics
With Linkedin has finally introduced video for sponsored content, we can see that video marketing isn't losing its momentum in 2018. In fact, it is predicted to keep going strong for the next couple of years. According to Cisco, by 2021 82% of Internet traffic will be video. A really impressive number! Online video has … Continue reading Video Bandwagon: Jump on or not?
Google is now experimenting with showing answers without any additional search results for calculator, unit converter, and local time. Danny Sullivan of Google said on his Twitter Here are a few examples Date Time Although this change is still considered an experiment, there have been many debates over it. Among those who have raised their … Continue reading Google displaying answers without search results [Updated – 21.3.18]