How AI is revolutionalising Digital Marketing

When talking about AI in Digital Marketing, most people would think about RankBrain, a machine learning Google has been using to understand keywords and measure searchers' satisfaction. However, the potential of AI in Digital Marketing is beyond that. Today's article will name two examples of how marketers can incorporate AI technology into their strategies. One-to-one … Continue reading How AI is revolutionalising Digital Marketing

Visit Norway case study: Why User Experience is not just a buzzword

Before discussing today's topic, I want to tell you a story of my friend Amelie. I met Amelie when I was studying exchange in Aarhus, Denmark. She loves traveling, whenever she has a break from school she always takes her backpack and goes traveling around Europe. Last¬†November, when we had a one-week break, she went … Continue reading Visit Norway case study: Why User Experience is not just a buzzword